TYLER, Texas — **EDITOR'S NOTE: The video above is from July 2023.
Blue Bell Ice Cream has released its newest flavor Cinnamon Twist.
The new ice cream will begin arriving in stores Monday.
Blue Bell describes their newest flavor as "rich, creamy ice cream with hints of brown sugar and cinnamon combined with tasty cinnamon bun dough pieces and a cinnamon icing swirl. "
“We have put a twist on a popular pastry by turning it into a great-tasting ice cream,” said Joe Robertson, executive director of advertising and marketing for Blue Bell. “The perfect cinnamon twist has a soft, almost gooey texture. The cinnamon bun dough pieces in our new Cinnamon Twist Ice Cream capture this perfectly. And the delicious cinnamon icing swirl complements the ice cream and tasty dough pieces. It is a sweet twist our fans will enjoy.”
The new ice cream will be available in the half gallon and pint sizes for a limited time.